Join Urban Life 2011

Urban Life is a study of Metro’s readers’ thoughts, opinions and behaviour. This is our tenth year of Urban Life. Since 2002, Metro readers up and down the country have been involved in Urban Life, helping the Metro team and me, the editor, to understand you better.

This year we’re looking for new volunteers to join our current Urban Life members.  There will be questions on a wide range of topics; from your opinion on the news, feedback on the newspaper, to what you get up to in your spare time. 

What does it involve?

Are you 18 or over?

We would like you to take part in 6 surveys across the year, each probably taking around 20 minutes to complete.  I will notify you personally of these by email. They will need to be completed online.  In between these main surveys we may also occasionally send you shorter surveys, which will probably take 5 minutes to complete.

Are you 16 or 17?

We are also recruiting a separate panel of 16 to 17 year olds. We would like you to take part in 6 surveys across the year as well. However, the surveys you receive will be different from the main Urban Life surveys received by those aged 18 or over. I will notify you personally of these by email. They will need to be completed online and will probably take about 10 minutes to complete.

What's in it for me?

All 18 years or over…

As a thank you for your time, we are offering lots of prizes!  Each main survey we have a prize draw to win a cheque for £1,000. There are also hundreds of individual £20 Amazon.co.uk vouchers to be won - totalling £40,000 worth of vouchers across the six surveys. Additionally, all those members who submit five out of six main surveys throughout the year will be entered into a prize draw to win a cheque for £5,000.

The total prize pot for Urban Life in 2011, is over £53,000, so you stand a good chance of winning something.  There will also be £20 vouchers up for grabs in the shorter surveys. Unlike many other panel surveys, we will also share the results with you via this website, so you can see what other Metro readers are thinking.

All 16 and 17 year olds…

As a thank you for helping us out and completing our surveys, we have a prize pot for you, which is separate to those who are 18 or over. For each main survey you successfully submit, you will be entered into a prize draw to win a cheque for £100. In addition, everyone who submits five out of the six main surveys will be guaranteed a prize of one £20 Amazon.co.uk voucher at the end of the year.

How do I register?

Please apply to become a part of Urban Life 2011 by clicking on the box below and entering your details in our registration survey.  It will probably take about 15 minutes to complete, depending on your answers. This registration survey will close at midnight on Monday 7th February 2011.

Please note: You will need to have version 9.0 or higher of the Adobe Flash Player installed on the computer to be able to take this registration survey. 

To check whether or not your computer has Flash installed, and what version please visit: http://blog.deconcept.com/swfobject/flashversion.html

If necessary, the latest version of the Flash Player can be downloaded for free from: www.adobe.com/products/flashplayer/.

We are conducting a new prize draw* for the registration survey.  You will need to submit the registration survey by midnight on Monday 7th February 2011 to be automatically entered into a prize draw to win £200 worth of Amazon vouchers.  Only those of you who are 16 or over are eligible to be entered into this prize draw.

*Both of the previous registration prize draws, i.e. the prize draw of £250 lastminute.com vouchers and the prize draw for helping us successful recruit 16 to 24 year olds, closed at midnight on Monday 24th January 2011.  Anyone who registers for Urban Life 2011 from 25th January to midnight on 7th February will be entered into the new prize draw.

I look forward to hearing your views in Urban Life 2011 as they are crucial to the success of Metro.

Many thanks,

Kenny Campbell
Editor, Metro