Editor, Metro
What is Urban Life?
Urban Life is a study of Metro’s readers’ thoughts, opinions and behaviour. This is our ninth year of Urban Life. Since 2002, Metro readers up and down the country have been involved in Urban Life, helping the Metro team and me, the editor, to understand you better.
This year we’re looking for new volunteers to join our current Urban Life members. There will be questions on a wide range of topics; from your opinion on the news, feedback on the newspaper, to what you get up to in your spare time.
To qualify for the registration prize draw, the registration survey must be submitted by midnight on Wednesday 8th April. It will probably take about 15 minutes to complete.
What does it involve?
Are you 18 or over?
We would like you to take part in 6 surveys across the year, each probably taking around 20 minutes to complete. I will notify you personally of these by email. They will need to be completed online. In between these main surveys we may also occasionally send you shorter surveys, which will probably take no more than 5 minutes to complete.
Are you 16 or 17?
The average age of a Metro reader is the youngest of all national daily newspapers in the UK, so it’s particularly important that we understand the views and lifestyles of the younger end of our audience too. This year, for the first time, we are asking 16 and 17-year-olds to take part in Urban Life.
The surveys you receive may be different from the main Urban Life surveys. The prizes up for grabs during the year may also be different for you. All you have to do is to click on the link to our registration survey that we have emailed to you. We will then select participants from all the eligible registrations and email you in the next few weeks to let you know if you’ve made it on to the panel and give you details on how our incentive scheme will work. There will be plenty of prizes to be won.
What's in it for me?
All 18 years or over…
As a thank you for your time, we are offering lots of prizes! Each main survey we have a prize draw to win a cheque for £1000. There are also hundreds of individual £20 HMV vouchers to be won - totalling £40,000 worth of vouchers across the six surveys. Additionally, all those members who submit four out of six main surveys throughout the year will be entered into a prize draw to win a cheque for £5,000.
The total prize pot for Urban Life in 2010 is over £53,000, so you stand a good chance of winning something. There will also be HMV vouchers up for grabs in the shorter surveys. Unlike many other panel surveys, we will also share the results with you via this website, so you can see what other Metro readers are thinking. The website is being revamped this year, with more community elements to help you interact further with us and other readers so we look forward to hearing what you have to say.
I look forward to hearing your views in Urban Life 2010.
Kenny Campbell
Editor, Metro