Urban Life is a study of Metro’s readers’ thoughts, opinions and behaviour. This is our ninth year of Urban Life. Since 2002, Metro readers up and down the country have been involved in Urban Life, helping the Metro team and me, the editor, to understand you better.

 

This year we’re looking for new volunteers to join our current Urban Life members.  There will be questions on a wide range of topics; from your opinion on the news, feedback on the newspaper, to what you get up to in your spare time.  

 

We would like you to take part in 6 surveys across the year, each probably taking around 20 minutes to complete.  I will notify you personally of these by email. They will need to be completed online.  In between these main surveys we may also occasionally send you shorter surveys, which will probably take no more than 5 minutes to complete.

 

NOTE TO ALL 16 TO 17 YEAR OLDS: This year, we are recruiting a separate panel of 16 to 17 year olds. The surveys you receive will be different from the main Urban Life surveys. The prizes up for grabs during the year may also be different for you. We will email you by the end of February to let you know if you have qualified for this separate panel. In this email we will also give you more details on what you will be involved in and the prizes for the year.

 

As a thank you for your time, we are offering lots of prizes!  Each main survey we have a prize draw to win a cheque for £1000. There are also hundreds of individual £20 HMV vouchers to be won - totalling £40,000 worth of vouchers across the six surveys. Additionally, all those members who submit four out of six main surveys throughout the year will be entered into a prize draw to win a cheque for £5,000. 

 

The total prize pot for Urban Life in 2010 is over £53,000, so you stand a good chance of winning something.  There will also be HMV vouchers up for grabs in the shorter surveys. Unlike many other panel surveys, we will also share the results with you via this website, so you can see what other Metro readers are thinking. The website is being revamped this year, with more community elements to help you interact further with us and other readers. So watch this space!

 

Please apply to become a part of Urban Life 2010 by clicking on the link below and entering your details in our registration form.  It will probably take about 15 minutes to complete, depending on your answers.

 

 

I look forward to hearing your views in Urban Life 2010 – they are crucial to the success of Metro.

 

Kenny Campbell
Editor, Metro