The Process

Urban Life covers all aspects of life in urban Britain. We’re interested in how you think, act and feel. We want to know your opinions about global events as well as your local neighbourhood. We want to know your favourite movies and bands, as well as what makes your blood boil.

I would like to briefly explain how the Urban Life study works. There are two different styles of questions.

  1. There are 7 main surveys; these will be sent out every 6 weeks with the first one in February 2008. These will be sent to you via e-mail, and will come directly from me - so please look out for an e-mail from Kenny.Campbell@myurbanlife.com. Each survey should take no more than 15-20 minutes to complete.

  2. In between these main surveys we will also be sending you the occasional mini-poll/extra survey, on a range of current newsworthy issues or on a particular topic of interest to Metro. These will be much shorter than the main survey, no more than 5 minutes, and again will come from me via e-mail.

All in all, I promise not to take up more than 20-25 minutes of your time each six weeks.

Quite literally, Urban Life 2008 can't work without you. Every effort you make to complete our surveys as soon as you receive them will be greatly appreciated.

I'd like to reassure you about the confidentiality of the information you give us. The individual responses you give are fully protected by the Data Protection Act. We will only be using and publishing data in an aggregated form so no individual will ever be recognised.

I will keep in regular contact with you by email, but if you have any questions at any time please feel free to contact me at Kenny.Campbell@myurbanlife.com

Kenny Campbell
Editor, Metro