Survey Says
URBAN LIFE WAVE 06 2010 HIGHLIGHTS
Here are the results from the last main Urban Life survey of 2010. The lucky winner of the £1,000 prize for this survey is from Stockport. She is planning to spend the money on a well-deserved holiday later in the year.
The winner of the £5,000 grand prize for Urban Life 2010 is from London. She intends to make good use of this on a holiday to New Zealand, with spending money to boot! We have the same £5,000 grand prize draw up for grabs at the end of 2011, where anyone who completes at least five main surveys across the year will have a chance of winning. So keep your answers coming - you’ve got to be in it to win it!
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61% of you think that as footballers are role models, their behaviour off the pitch should influence their eligibility to play for their country. 19% say that footballers’ off-field behaviour shouldn’t matter, as long as they perform well on the pitch
The cost of going to university
With rising university tuition fees and graduates struggling to find work, most of you (46%) say that you would ‘think twice’ about going to university in this current climate. However, 31% say they would go to university no matter what the situation, with the remaining 17% thinking it’s not worthwhile going.
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How will 2010 be remembered?
Urban Life members think that 2010 will be remembered most for the creation of the UK’s Con-Lib coalition government. The Chilean coal miners’ rescue and the Gulf of Mexico oil spill were your second and third most popular choices. The royal engagement announcement of Prince William to Kate Middleton was your fourth most-memorable choice of 2010.
London 2012 Olympics
80% of you are happy that the 2012 Olympics are taking place in the UK. It’s not just the Londoners amongst you that are excited. Those outside London are just as supportive of the 2012 Olympics, only slightly less happy than Londoners (76% vs 82% of London).
40% of you are planning to get tickets to Olympic events, with track & field and the opening ceremony the most popular events you want to go to see. London 2012 tickets go onsale from March 15th. We hope all Urban Life members get tickets to the events they want!
Urban Life members’ most important legacies of the 2012 Olympics are focused on economic and transport benefits, above sport. Keeping debt to a minimum, better transport infrastructure and the creation of more jobs are your top three legacies of London 2012.
Online betting
13% of you have placed a bet online in the last month. Football and horse racing are by way the most popular events that Urban Life members bet on. TV programmes like The X-Factor is the most popular topic that you bet on outside of sports, which is fourth most popular overall, behind Formula 1.
Mobile usage on the move
Listening to music, playing games and browsing Facebook are the things that you’re most likely to do on your mobile phone whilst travelling on a train. However, whilst travelling by London Underground, playing games is by far the most popular thing that Urban Life members do on their mobile.
Location-based what?
41% of you have heard of Facebook Places, 30% of Foursquare and 4% of Gowalla. These are all location-based social networking websites, which allow users to ‘check in’ to places and venues that they visit. Trying new things and keeping up to date with new trends are the main motives for those of you that use location-based social networks.
The Royal wedding
We asked about your thoughts on this year’s royal wedding. What are you excited about and what concerns do you have?
There were plenty of things which you’re excited about...
“Enjoying the atmosphere and build up to the event. Street party & 2 long weekends off!”
“Getting a day off next year. We need more bank holidays.”
“Good positive feeling for the Royal family, which is good for tourism.”
“Good to see him marrying a commoner!”
“Great news for a change, will hopefully bring the community together.”
“Having 11 days holiday in exchange for 3 days annual leave!”
“I'm excited about the dress, the whole event, all the crowds, the day off.”
“It’s a great mood lift for the nation.”
“I’m not a royalist but am pleased for William & Kate.”
“Seeing Kate's dress. Seeing the mix of royalty, celebs and Kate's middle class family all at the ceremony.”
“Witnessing the Royal wedding in London!”
But also, quite a lot of concerns about William & Kate’s big day...
“Cost to the economy and myself as I don't get paid holidays.”
“How madly busy London will become.”
“Not being able to escape the constant and mind numbingly boring media coverage.”
“Over-exposure in the media.”
“People complaining about the cost without seeing the bigger picture.”
“Security, and terror concerns.”
“That the useless public transport workers will call a strike that day. Fire the lot of them!”
“The cost and media attention.”
“Traffic, congestion, everything being more expensive.”
“TV being full of nonsense about the wedding for ages.”
There were Christmas-themed trivia questions in the last main survey of 2010...
77% of you knew that Matt Damon was the actor not to have played Santa Claus in a Christmas movie (Richard Attenborough, Billy Bob Thornton and Tim Allen all have).
Slade’s ‘Merry Xmas Everyone’ was correctly identified as the most popular Christmas no. 1 song, 34% of you getting this right. Don’t blame us if you don’t agree!... this was a poll organised by HMV.
62% of you knew that Runner is not one of Santa’s reindeer.