Events/Culture

The cities are alive with the sound of music - yes, 72% of you have attended an indoor gig/concert/live performance/music festival in the last 12 months. Indeed culture seems to be high on your priority in general, as the majority of you have attended events involving theatre or arts/culture in the past year.

Lifestyle and Entertainment

Gadgets are one thing that male Urban dwellers cannot get enough of. In fact, 63% would like to see a 4-page monthly spread about them in Metro. Music and culture were the most appealing options for features amongst female Urban Lifers. You are a pretty clued up bunch when it comes to DVDs - 81% of you knew that the abbreviation stands for 'Digital Versatile Disk.' You're not about to stop buying DVDs any time soon either - only 12% said they would do this, whilst a quarter said they are likely to buy a greater number of DVDs in the next 12 months. A digital world now? - roughly the same number of people buy them off the internet, as those who purchase from a shop. HMV was top of the shops and the third most popular online retailer when it comes to buying DVDs; whilst Amazon was your number one online retailer.