CINEMA & MOVIES

On Urban Life this year we are running a film poll on each wave so we can measure the most popular films across the year and see how you rate them against each other. In October, the percentage of all Urban Life members that had seen each newly released film was as follows:

NEWLY RELEASED FILMS LISTED:	% THAT SAW IT AT THE CINEMA	HOW THEY RATED IT (MARKS / 10)
Pride and Prejudice	8%	7.2
The 40 Year Old Virgin	7%	7.0
Dukes of Hazzard	5%	5.2
A History of Violence	5%	7.1
Red Eye	4%	6.6
Serenity	4%	8.0
The Longest Yard	4%	5.5
Wolf Creek	3%	5.8
Four Brothers	3%	6.9
None of these	69%	---

Base: All Urban Lifers

YOU THE CRITIC! The film the highest number of you had seen at the cinema when asked in October was Pride and Prejudice - 8% had seen this. The film rated as the best was Serenity, scoring 8 out of 10. Pride and Prejudice was in second place with 7.2 out of 10.

METRO, RIPPED

We asked you whether you had ripped out a page or section from Metro in the last month for any reason, and suprisingly 33% of Urban Lifers said they had. This behaviour is highest amongst female Urbanites.

Why did you rip out a page/section?

To keep a feature page for reference	32%
To show a feature page to someone	26%
To use a coupon	23%
To show a news/sport story to someone	20%
To enter a competition	19%
To take up a ticket offer	14%
To keep a news/sport story for reference	11%
Other	29%

Of the 270 "other" comments, most frequent reasons were: to keep a job advertisement, to hang on to a Sudoku puzzle to do later, and to keep cinema listings or a restaurant review.

Some "quirkier" reasons involved hanging on to pictures of 'cute' animals that appear in the paper. As one Urban Lifer put it "pictures of funny little animals for my creature collage!"