Almost half of you (47%) have read at least one Harry Potter book already.
A further 16% think that you may well read one but haven't got around to it yet.
A hard-core of Harry Potter fans (17%) had already bought and read the latest from J K Rowling when we asked you in August.
MP3 Players
Almost half of you now have an MP3 player (48%) meaning that ownership has doubled since we asked this a year ago. Unsurprisingly, this technology is being adopted by Urbanite men (54%) faster than women (39%). Apple is the most common brand by quite some margin:One in ten MP3 player owners now use it instead of a stereo system at home by plugging it into speakers.
Awareness of MP3 player capabilities could be improved however. 40% of owners have not heard of pod-casting; downloading the spoken word such as a radio programmes onto an MP3 player. 46% haven't heard of the attachments you can add such as an i-trip that allows you to play your MP3 player via a radio by tuning it into a radio wave.
| Top brands | ||
|---|---|---|
| 1. | Apple iPod | 32% |
| 2. | Apple mini iPod | 12% |
| 3. | Creative | 10% |
| 4. | Sony | 9% |
| 5. | iRiver | 5% |
CINEMA Film
| NEWLY RELEASED FILMS LISTED: | % THAT SAW IT AT THE CINEMA | HOW THEY RATED IT (MARKS / 10) |
|---|---|---|
| Charlie & the Chocolate Factory | 27% | 7.2 |
| Madagascar | 14% | 6.6 |
| Wedding Crashers | 13% | 6.9 |
| Fantastic Four | 11% | 6.1 |
| Crash | 6% | 8 |
| The Descent | 5% | 7.3 |
| The Island | 5% | 6.3 |
| Bewitched | 3% | 4.7 |
| None of these | 50% | --- |
YOU THE CRITIC!Each survey we're measuring Urbanite ratings of the latest films they've been to see.10 = amazing and 1 = dreadful. |
