The Evening Commute
What you do on a typical evening's commute. The top ten commuting-home activities are:
| 1. | Reading a book | 51% |
| 2. | Listening to music | 45% |
| 3. | Just staring out of the window | 43% |
| 4. | Phoning or SMS texting someone | 37% |
| 5. | Reading a magazine | 30% |
| 6. | Closing eyes and relaxing | 23% |
| 7. | Listening to someones conversation! | 20% |
| 8. | Talking to a friend or colleague | 19% |
| 9. | Sleeping! | 18% |
| 10. | Read something work-related | 17% |
Newspapers and Politics
We wanted to know to which, if any, of the main 3 political parties in the UK you thought each major national newspaper lent its support. The results can be seen here.The national newspapers perceived to be the most left-wing, pro-Labour were The Mirror (52%), The Sun (41%) and The Guardian (33%). The papers perceived to be the most right-wing, pro-Conservative were the Daily Mail (57%), the Telegraph (49%) and The Times (43%).
Two national newspapers were perceived to be the most neutral and unbiased - 29% thought the Independent was, er, politically "independent" and 49% thought Metro was unbiased. However, with all these figures there was a large number of you who didn't know which political party a particular newspaper favoured.
Saturday Newspapers
In total, 46% of you usually read a newspaper on a Saturday. This figure is equal for men and women, and is not that different for the 18-24 age group - 44%.93% of Saturday newspaper readership takes place at home, with 9% taking place in a café. In terms of when Saturday newspapers are read: 37% said mostly in the morning, 29% said mostly in the afternoon/at lunchtime, and 20% said you read it in bits across the day.
61% of Saturday readers get your copy from a high street newsagent/corner-shop, 26% get it from a supermarket, 7% from a kiosk/newsagent in a train/tube station, 7% from a petrol station, and 7% have it delivered to your home. 10% said someone else gets the newspaper on Saturday, and you read this copy (24% of the 18-24 age group).
The titles read on a Saturday are:
| ALL | MEN | WOMEN | 18-24 | |
|---|---|---|---|---|
| The Sun | 27% | 29% | 24% | 34% |
| The Guardian | 24% | 23% | 26% | 17% |
| Daily Mail | 18% | 15% | 22% | 16% |
| The Times | 17% | 17% | 16% | 17% |
| The Mirror | 12% | 11% | 14% | 21% |
| Independent | 9% | 10% | 7% | 7% |
| Telegraph | 8% | 8% | 8% | 8% |
| Daily Express | 5% | 5% | 6% | 6% |
| Daily Star | 4% | 4% | 3% | 5% |
| Other | 13% | 14% | 12% | 17% |
