Kantar Media would like to thank you for taking part in this confidential Market Research. This Privacy Policy sets out the commitment of Kantar Media to the privacy of its panellists, and governs panellists' rights and obligations regarding privacy and data protection.
1 OUR COMMITMENT TO YOUR PRIVACY
1.1 Kantar Media will respect your privacy at all times and the confidentiality of your answers will be maintained as described in this Policy.
1.2 Your name, address, telephone number, personal information and individual responses will only be used as described in this Policy.
1.3 We are not trying to sell or promote anything. This is a marketing research study using scientific methods and we promise that, in obtaining your cooperation, we will not mislead you about the nature of the research or the use that will be made of the findings.
1.4 Kantar Media will respect your decision regarding participation in surveys, answering specific questions or termination of your membership of the panel.
1.5 We will not send you unsolicited mail or pass on your e-mail addresses to others for this purpose. If we want to send you future e-mails, we will ask your explicit permission for this.
1.6 The answers you give us will be treated as Confidential unless you have given your consent to the contrary. In the relatively few instances where we ask you for permission to pass data on in a form which allows you to be personally identified, we will ensure that the information will be used only for the purposes stated.
1.7 Kantar Media will maintain high standards of professional conduct in the collection and reporting of the information you provide.
1.8 Membership of the panel is open only to residents of Great Britain (England, Scotland and Wales) who are 16 years of age or over.
2 DATA PROTECTION
2.1 By submitting your application to become a member of the Urban Life 2010, you consent to Kantar Media and Virtual Surveys to holding, storing, processing, and using the information you submit for the purposes of market research.
2.2 Kantar Media is an independent Market Research company and you can find out more about us at http://www.bmrb.co.uk. We are members of the Market Research Society (www.mrs.org.uk) and follow their code of conduct for market research. We are also adherents to the ICC/ESOMAR International Code of Marketing and Social Research Practice (www.esomar.org) and the Data Protection Act 1998.
2.3 Virtual Surveys is another independent Market Research company committed to meeting the requirements of the Data Protection Act 1998, Market Research Society's (MRS) Code of Conduct and ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code of Marketing and Social Research Practice. To read more about Virtual Surveys, please click the link below to be routed to their website.
2.4 Your personal details will not be disclosed to any third party without your permission. Please note that information disclosed by you will not necessarily be stored anonymously but will be stored securely. If you do not wish Kantar Media or Virtual Surveys to use data submitted by you in this way, please do not submit your application to the Urban Life study.
2.5 No personal information is sought from or about you, without your prior knowledge and agreement. You are entitled at any stage of the interview, or subsequently, to ask that part or all of the record of your interview be destroyed or deleted. Wherever reasonable and practical, we will carry out such a request.
2.6 Occasionally, Metro might want to know how panel members use their website www.metro.co.uk. To do this, an identifying code, or beacons, will be placed in a survey. This will enable us to tell which parts of the website panel members have visited. The information collected will only be used on an individual basis by Kantar Media and Virtual Surveys. Any data provided to Metro will be at an aggregate level and not identifiable.
3 SECURITY
3.1 We have used a unique URL system which allows you to stop the survey half way through and then link again, from the email invite to join the survey, at the place where you left off. The storage of any information that has been entered by you before you have completed the full survey is held on a secure server.
3.2 Our web site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Only authorised employees have access to the information you provide us. They have access only for data analysis and quality control purposes.
3.3 As part of the administration of the Urban Life study, the information you provide to us may be transferred to countries outside of the European Economic Area ("EEA"). By way of example, this may happen where one of our research partners is located in a country outside of the EEA. If your information is transferred outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected. Please also see our Membership Terms and Conditions.
4 TERMINATION OF MEMBERSHIP
4.1 As with all forms of marketing and opinion research, your co-operation is voluntary at all times.
4.2 Your email address was received from the Urban Life web site when you registered to participate in the panel. Kantar Media will not knowingly send e-mails to people who have not consented to helping in research.
4.3 If you no longer wish to be a member of the Urban Life panel, you may request that your personal information be removed from our list of active members in the manner specified in the Membership Terms and Conditions.
4.4 Failure to follow the correct procedure for termination could delay the removal of your information.
5 CHANGES TO THE POLICY
5.1 This Policy may alter from time to time. Kantar Media shall notify you by email in the event that this Policy changes.
5.2 Kantar Media reserves the right to change, add or remove terms in this Privacy Policy and you should check the Privacy Policy from time to time. However, if a change will involve the use of your personal information in a way which differs from that described in this Privacy Policy, we will first obtain your consent. Where your consent is required, you will be asked to "opt-in".
6 CONTACT
6.1 If you have any questions, concerns relating to privacy or want to discuss any problems with this or any survey you can contact us at helpdesk@myurbanlife.com.
7 JURISDICTION
7.1 This Privacy Policy constitutes the entire agreement between you and Kantar Media regarding privacy and data protection.
7.2 This Privacy Policy shall be governed by and construed in accordance with English law.
7.3 The parties irrevocably agree to submit to the exclusive jurisdiction of the English Courts in relation to any claim or matter arising under or in connection with this Privacy Policy.