THE PROCESS
Urban Life covers all aspects of life in Urban Britain. We’re interested in how you think, act and feel. We want to know your opinions about global events as well as your local neighbourhood. We want to know your favourite movies and bands, as well as what makes your blood boil.
I would like to briefly explain how the Urban Life study works. There are two different styles of surveys for all of you who are 18 or over:
1. There are 6 main surveys; these will be sent out every 6 weeks with the first one in February 2011. These will be sent to you via email, and will come directly from me – so please look for an email from Kenny.Campbell@myurbanlife.com. Each survey will probably take 20 minutes to complete.
2. In between these main surveys we will also be sending you the occasional mini-poll/extra survey, on a range of newsworthy issues or on a particular topic of interest to Metro. These will be much shorter than the main surveys, will probably take 5 minutes, and again will come from me via email.
All in all, I promise not to take up more than 20-25 minutes of your time each six weeks.
For those of you who are 16 or 17 years old, you too will be sent 6 main surveys over the year. However, they will be different from the main Urban Life surveys received by those 18 or over. Your main surveys will be sent out every 6 weeks with the first one in February 2011. These will be sent to you via email, and will come directly from me – so please look for an email from Kenny.Campbell@myurbanlife.com. Each survey will probably take about 10 minutes to complete.
Urban Life 2011 can’t work without you. Every effort you make to complete our surveys as soon as you receive them will be greatly appreciated.
I’d like to reassure you about the confidentiality of the information you give us. The individual responses you give are fully protected by the Data Protection Act. We will only be using and publishing data in an aggregated form so no individual will ever be recognised.
I will keep regular contact with you via email, but if you have any questions at any time, please feel free to contact me at Kenny.Campbell@myurbanlife.com.
Many thanks
Kenny Campbell
Editor, Metro