THE METRO BRAND

We frequently use Urban Life to track your opinions of Metro, both as a product and as a brand.

Our latest Metro question asked you to score the Metro brand on a scale of 1 to 10, with 1 standing for "absolutely hate the brand" and 10 standing for "absolutely love the brand".

We scored 7 out of 10 on average - meaning that you Urbanites love Metro, but perhaps not as much as you love close family members. We can live with that! The full scores are below:

1 out of 10 (total hate)	0%
2 out of 10	0%
3 out of 10	2%
4 out of 10	2%
5 out of 10 (neither love nor hate)	14%
6 out of 10	11%
7 out of 10	24%
8 out of 10	29%
9 out of 10	10%
10 out of 10 (total love)	8%
MEAN FIGURE	7 out of 10

We then prompted you with a list of words and asked you to select all those you associated with the Metro brand. Here is the full list of words, with the results in rank order:

Informative	74%
Entertaining	61%
Quick	58%
Fun	35%
Young	30%
Intelligent	19%
Stylish	11%
Superficial	8%
Unconventional	7%
Ordinary	5%
Other	7%
Don't know	2%